Attracting top people and presenting your company culture effectively depends on a well-crafted branded career page. Still, tracking and evaluating important indicators is absolutely essential to guarantee its efficacy. Knowing these benchmarks helps you to make data-driven decisions to always improve your career page. This post will go over the key statistics to monitor and how to apply this information to enhance the effectiveness of your career page.
Page Views
Page views count the times your career page has been viewed. High page counts imply that your employer brand and job announcements are drawing interest.
Share the link on social media, job boards, and in email signatures to enhance your career page and this statistic. By using pertinent keywords, SEO may be optimized and search engine results can be raised, thereby generating natural traffic. Writing blog entries or pieces on job prospects at your organization and connecting to your career website will also draw additional people.
Unique Visitors
Unique visitors are the count of different people that have visited your career page. This statistic clarifies the scope of your page.
Think about running focused social media and job board advertising to draw more original visitors. Expanding your reach might also be achieved by working with industry-specific websites or influencers.
Time Spent on Page
The time users spend on your career page reveals the level of interesting and educational quality of your materials. Usually, longer times indicate that consumers are discovering good material.
Using videos, staff quotes, and thorough job descriptions, produce interesting material to improve this statistic. Another crucial is making sure the navigation is straightforward so guests may quickly access the required information without hassle.
Bounce Rate
Bounce rate is the proportion of users of your career page who depart after just one page reading. A high bounce rate could suggest that the page falls short of visitor expectations.
Make sure your material lives up to the standards of your marketing campaigns to lower bounce rate. Use obvious call-to-action to lead guests to take the next step, whether it’s applying for a job, reading about the corporate culture, or viewing a video; help load time avoid visitors from departing out of frustration.
Click-Through Rate (CTR)
On your career page, CTR gauges the proportion of visitors who click a link or button. This may be watching a video, reading a blog entry, or applying for a job.
Use bold, action-oriented text for your call-to–action buttons and arrange them conspicuously where they are readily seen to increase CTR.
Application Conversion Rate
This statistic records the proportion of visitors that finish a job application. It’s a straight indicator of how successfully your career website turns users into candidates.
Reducing the amount of steps and necessary fields in your application form will help you to streamline the application process and raise application conversion rate. Make sure the application procedure on mobile devices is flawless and offer simple guidelines and advice on finishing the application.
Traffic Source
Knowing where your visitors are coming from—social media, job boards, search engines, direct traffic—helps you concentrate your marketing activities on the most successful channels.
Using analytics tools, examine the performance of several traffic sources to raise this indicator. Give top-notch channels extra resources so you may increase their influence and reach.
User Feedback
Getting user comments on their experience on your career website offers qualitative insights not easily quantifiable with only numbers.
Short polls or feedback forms will help you compile insightful user comments. Reviewing job board and social media comments helps one to grasp user experiences and guide required changes.
Create your branded career page with Jouku Talent Acquisition Software today!
Jouku provides robust analytics and reporting tools to simplify this process, enabling you to make data-driven decisions and continuous improvements. By leveraging these insights, your career page can effectively attract and convert top talent, becoming a powerful tool in your recruitment strategy.
Contact Jouku team and change your hiring process! Ask for a free demo today.
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