These days, job seekers often face lots of options with numerous job search sites and thousands of job postings available online simultaneously. While for recruiters, it is common to post jobs on a daily basis and not receive the desired volume of applications.
When posting a job, recruiters can implement best practices to attract more applicants, like offering flexible work arrangements. With many big companies embracing hybrid and remote work models, which 70% of employees desire, it encourages more candidates to apply.
Check out 7 strategies below to learn what you can do to increase and attract more attention to your job listing and find perfect candidates.
1. Strengthen job description
Optimizing job descriptions using SEO techniques can help reach a larger audience, making it a valuable practice for recruiters.
Job seekers are more likely to apply when they know the company’s offerings, including salary range and benefits, which leads to increased application rates.
Related link: Losing Candidates During The Hiring Process? Here’s What You Need To Do
2. Make use of your social media
Utilize the use of social media by posting job openings on various platforms be it through posts, reels, stories, or ads. Capitalize on these channels to reach a wider audience of potential applicants. Make sure your content is succinct and includes appropriate hashtags. A straightforward headline like “We’re hiring” can effectively capture the attention of many candidates.
3. Make the application process shorter and easier
In today’s fast-paced environment, job seekers prefer systematic application processes. Utilize features like LinkedIn’s ‘Easy Apply,’ which allows applications to be completed in just 15 to 30 seconds.
Make sure the application process is mobile-friendly, as the majority of applicants use mobile devices for applying, even on the go.
4. Provide a flexible job approach
To attract more applicants for a job posting, consider using a flexible approach to work. Gen Z applicants do not want to work in a rigid environment, and 62% of employees are more productive when working remotely.
Therefore, it’s crucial to integrate flexibility into the work environment by offering various options like in-office, hybrid, or remote work. This approach will attract individuals from diverse backgrounds seeking such opportunities.
5. Career growth opportunities and salary
Make sure to disclose the career growth opportunities an applicant can have while working for your company. Along with that, highlight the salary range and benefits offered. Maintain a positive reputation and uphold values that appeal to candidates, so that the applicant wants to work with you.
6. Open the job posting for freelancers
Hiring freelancers alongside other candidates can prove advantageous. In 2021, 51% of postgraduates engaged in freelance work, a trend that continues to grow. Consider incorporating both project-based and full-time hiring options.
Utilize employee referral programs, where current employees recommend potential candidates from their networks, as a method to boost the number of job applicants. This approach simplifies the recruitment process and reduces costs for the employer.
7. Show your company’s worth
Write down your company’s worth and culture into the job description to attract candidates who align with your organization’s ethics and work values. Uphold a positive company reputation to appeal to candidates seeking a workplace they can be proud to join.
May this sharing provide benefits and guidance for you.
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