Unlocking Video Recruitment: Understanding Its Types, Benefits, and Key Terminology

What Is Video Recruitment?

Video recruitment is a method of screening and assessing potential talent using video tools and platforms. It simplifies the hiring process by allowing recruiters and hiring managers to conduct online interviews using cameras, microphones, and the internet. This allows for a large pool of candidates to be screened in real-time, reducing the need for travel and allowing for more diverse candidates. Video recruitment offers direct cost savings and a broader selection from potential candidates. It also allows for deliberation and minimizes the need to travel between cities and countries. As global hiring continues to grow, it empowers companies to hire the right people for the right roles without traditional interviewing practices.

Types of Video Recruitment

Companies can rely on several types of video recruitment tools to attract and evaluate talent, including:

1. Branding videos

Videos are utilized by companies to provide information about their vision, mission, work ethics, and values to potential candidates.

2. Pre-recorded video interviews 

One-way video interviews, also known as structured interviews, enable companies to evaluate potential candidates by asking pre-set questions through recorded video responses.

3. Video resumes

Digital resumes via a video format, ideally best for evaluating personality and communication skills.

4. Video interviews

Assessment on video platforms through a real-time interview

5. Online job fairs

Events that allow companies to interact directly with candidates via video platforms.

6. Onboarding videos

This method is effective in integrating newly-acquired talent with company policies, values, and work culture.

Pros of Video Recruitment

1. Increases candidate outreach to improve remote hiring
2. Reduces no-shows, cancellations, and ghosting
3. Can interview candidates from anywhere around the world
4. Allows screening of more profiles and candidates  
5. Easy-to-share one-way video interviews make sharing easier  
6. Minimize the effort involved in rescheduling interviews
7. Require less money and space
8. Better comfort for HR teams and potential candidates
9. Perfect for assessing body language and personality traits
10. Reduces work for hiring managers by eliminating the need for direct in-person interviews

Terms Related to Video Recruitment

1. Video interviews

A recruitment approach that uses video technology to conduct job interviews remotely.

Read also: What Is A Video Interview?

2. Video assessment

An assessment technique that employs video recordings to evaluate a candidate’s abilities or performance.

3. Live video interviews

Real-time virtual interviews that use video technology to connect candidates and employers from different locations. 

4. Pre-recorded video interviews

Video interviews where candidates record their answers to predetermined questions beforehand.

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